Although "Multicultural Societies" constitute part of the every day life in Europe, the "different" -in a national or cultural way- social groups are not really equally or fairly represented by the European Mass Media.
At the same time, people coming from these groups feel suspicious about the National Mass Media: there are few personalities, articles, reportages or issues that really concern them or are identified with them. This leads them to exclusion, marginalisation and estrangement.
The deficient or unkind representation of immigrants, refugees or repatriates influences the public opinion: most of the times, it reassures prejudices that already exist for the "New Europeans".
| The transnational Project EquaMedia |
The transnational EquaMedia project aims in entering the notion of "otherness" in the media's everyday life and, as a result, in the minds and behaviours of televiewers and auditors.
Transnational activities concern :
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Actions and Policies for defending the rights of the Sensitive Social Groups in the Media
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| Edition of a completed guide, regarding the defense and maintenance of the Sensitive Social Groups' rights in the media. Development and implementation of the EQUALITY AUDIT, guide which will contain methods and rules for good and faire representation of all the social groups in the media. Organization of a European Conference about fighting off racism and xenophobia in the media.
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Transnational Education
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| This action includes participation in transnational educational workshops, regarding the fight against phenomena of racism in the media, but also it includes training in media professions.
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Development and operation of a Multimedia Network
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| Development and operation of intranets aiming in giving information, publishing studies, keeping on line articles and communication and offering, at the same time, to each opinion the opportunity to be expressed.
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 | Campaigns for sensitization
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| Participation in Campaigns for Sensitization against racism, taking place in particular dates, such as The Worldwide Day for Refugees (20 june) and the Worldwide Day against Racism (21 march).
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Research upon communal Media Centres
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This action includes cooperation, exchanges and research on the European Mass Media, operating on the basis of national minorities.
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Institutions taking part :
Over the Greek Cooperation Equal Dream-Network for Fighting off Racism and Xenophobia in the Media, other cooperations of organizations coming from Netherlands (Multiple Choice), Italy (Immagine dell' immigrato in Italia tra Media, societa civile e mondo del lavoro και Etnequal Social Communication), as well as form UK-Great Britain (Voices without Frontiers), also take part in the EquaMedia Project.
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